The Atari Jaguar, released in 1993, was Atari's final home video game console and was marketed as the first 64-bit gaming system. Despite its ambitious technical specifications and "Do the Math" marketing campaign claiming superior performance over competitors, the console suffered from difficult programming architecture, limited third-party support, and clunky controller design. The Jaguar's commercial failure against the Sony PlayStation and Sega Saturn ultimately led to Atari's exit from the hardware market in 1996.